SM Aura Premiere: A World-Class Shopping and Lifestyle Destination in the Heart of Taguig
What Is SM Aura Premiere?
SM Aura Premiere is a high-end shopping mall developed by SM Prime Holdings. Opened in 2013, it represents the brand’s shift toward sophistication, blending retail, dining, entertainment, and business into a single elegant hub. It’s a place that redefines what a “mall” can be — not just a shopping center but a modern lifestyle destination.
The Vision Behind SM Aura
The idea behind SM Aura was to create a space that inspires elegance, sustainability, and urban luxury. Unlike traditional malls, Aura was designed with a focus on environmental awareness and aesthetics. Its futuristic design and green features make it a landmark of innovation in Philippine architecture.
Location and Accessibility
Easy Access from Major Roads
SM Aura is located at McKinley Parkway corner 26th Street, Bonifacio Global City, Taguig. It’s easily accessible via EDSA, C5, and Kalayaan Avenue, making it convenient for visitors coming from Makati, Pasig, or even Quezon City.
Strategic Position in Bonifacio Global City
Being in the heart of BGC means SM Aura is surrounded by top offices, schools, and residential buildings. It’s an ideal hangout for professionals, students, and families alike.
Architectural Design and Concept
Eco-Friendly and Modern Architecture
Designed by Arquitectonica, an internationally renowned architectural firm, SM Aura’s curving glass façade and organic form stand out amidst BGC’s urban skyline. Its design isn’t just beautiful — it’s functional and energy-efficient.
Iconic Sky Park Feature
One of SM Aura’s most remarkable features is its Sky Park, a rooftop garden that offers lush greenery and open-air spaces — a refreshing contrast to the busy city below.
The Shopping Experience
High-End Retail Brands
If you’re into fashion and style, SM Aura won’t disappoint. The mall features luxury and premium brands like Zara, Uniqlo, H&M, and Mango, among others. It’s a go-to spot for those who love to shop in style.
Local Boutiques and Specialty Stores
Beyond international names, SM Aura also supports local designers and homegrown businesses, giving shoppers a mix of both global and Filipino craftsmanship.
Dining Options
Fine Dining Restaurants
From international cuisine to gourmet dining, SM Aura’s restaurants like Niu by Vikings, Yabu, and Din Tai Fung offer world-class flavors. Whether it’s a romantic dinner or a family celebration, you’ll find the perfect place here.
Cafés and Casual Dining Spots
Need a coffee fix or a quick bite? There are plenty of cafés and casual spots like Starbucks Reserve, The Coffee Bean & Tea Leaf, and Mary Grace, perfect for catching up with friends or simply relaxing.
Entertainment and Leisure
SM Cinema Aura
Movie lovers can catch the latest blockbusters at SM Cinema, which offers state-of-the-art sound and visual systems for an immersive experience.
Events and Exhibitions
The mall frequently hosts fashion shows, art exhibits, and live performances, adding a touch of culture and creativity to your shopping experience.
The Sky Park Experience
Nature in the Sky
Located on the top level, the Sky Park is an urban oasis filled with gardens, fountains, and open-air lounges. It’s ideal for families, couples, or anyone looking to take a breather.
Perfect Spot for Relaxation
Whether you’re reading a book, taking photos, or watching the sunset, the Sky Park offers a peaceful escape with breathtaking city views.
Office and Business Spaces
The Office Tower
SM Aura isn’t just for leisure — it also houses a modern office tower, attracting multinational companies and startups.
Corporate Environment and Amenities
These offices enjoy access to the mall’s amenities, restaurants, and nearby hotels, making it a prime business address in Taguig.
The Podium Hall and Convention Center
Events, Concerts, and Corporate Functions
SM Aura’s Samsung Hall and The Podium Hall are popular venues for concerts, conferences, and exclusive events. They’re equipped with cutting-edge facilities, making them perfect for both social and corporate gatherings.
Sustainability Efforts
Green Building Design
SM Aura was built with sustainability in mind, featuring natural lighting, energy-efficient systems, and water conservation technology.
LEED Certification
It proudly holds a LEED Gold certification (Leadership in Energy and Environmental Design), proving its commitment to eco-conscious development.
Nearby Attractions
Serendra, Market! Market!, and High Street
After exploring SM Aura, you can easily walk or drive to nearby hotspots like Market! Market!, Serendra, and Bonifacio High Street — all offering unique experiences from shopping to dining and entertainment.
Why SM Aura Premiere Stands Out
SM Aura isn’t just another shopping mall — it’s a symbol of sophistication, sustainability, and urban lifestyle. From its architecture to its curated retail and dining selections, everything about Aura exudes class and innovation.
Tips for First-Time Visitors
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Visit during weekdays for a less crowded experience.
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Don’t miss the Sky Park during sunset — it’s Instagram-worthy!
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Try dining at the rooftop restaurants for an unforgettable view.
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Check the events calendar for art exhibits or live shows.
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Wear comfortable shoes — there’s a lot to explore!
SM Aura Premiere is more than just a mall — it’s a masterpiece of design, lifestyle, and sustainability. Whether you’re shopping, dining, working, or simply relaxing, Aura gives you an experience that’s truly world-class. It’s a place where elegance meets convenience, and every visit feels like a little escape from the ordinary.
FAQs
1. What makes SM Aura different from other SM malls?
SM Aura focuses on luxury, sustainability, and design, setting it apart from other traditional malls.
2. Is there parking available at SM Aura?
Yes! There’s a large multi-level parking area for cars, motorcycles, and bicycles.
3. Are pets allowed inside SM Aura?
Yes, SM Aura is a pet-friendly mall with designated areas and pet rules.
4. What are the operating hours of SM Aura Premiere?
Most stores are open from 10 AM to 10 PM, but check their website for updated schedules.
5. How can I reach SM Aura via public transport?
You can take BGC buses, taxis, or ride-sharing apps. It’s conveniently located along major roads in Taguig.
